Mobile commerce dominates British shopping habits, with smartphones accounting for 78% of retail website visits and 75% of online orders placed in the United Kingdom. As British consumers increasingly embrace mobile-first shopping experiences, businesses must optimize their mobile platforms to capture the growing £96 billion mobile commerce market.
This comprehensive analysis examines mobile shopping trends across Britain, comparing domestic statistics with global data to reveal how British consumers lead European mobile commerce adoption. Discover the latest mobile commerce statistics that define shopping behaviors in 2025.
Key British Mobile Commerce Statistics 2025 (Editor’s Choice)
- Mobile Dominance: 78% of retail website visits in Britain come from smartphones, highest in Europe
- Purchase Share: 75% of online orders are completed on mobile devices vs 72% globally
- Market Value: British mobile commerce reached £96 billion in 2024, growing 4.35% year-over-year
- User Adoption: 66.7% of shoppers use mobile devices for purchases, compared to 57% global average
- Weekly Shopping: 32.5% of British consumers shop weekly on mobile vs 29.9% worldwide
- App Preference: 73% of consumers prefer shopping through mobile apps rather than websites
- Growth Trajectory: Mobile commerce will exceed £109 billion by 2027, representing 77% of e-commerce
- Payment Innovation: 54% of mobile payments occur through apps vs 46% mobile browsers
Mobile Shopping Market Performance
British consumers lead global mobile commerce adoption, with smartphone shopping becoming the dominant channel for discovering, researching, and purchasing products across all demographics.
1. Smartphones account for 78% of retail website visits in Britain, leading Europe.
(Statista, Digital Commerce Report 2024)
British consumers significantly exceed European averages for mobile retail browsing, with smartphones generating 78% of website traffic compared to 65% across Western Europe. Desktop computers account for only 20% of retail visits, while tablets capture 2%. This mobile-first approach positions Britain as Europe’s most advanced mobile commerce market.
2. 75% of online orders in Britain are completed on mobile devices.
(IMRG, Mobile Commerce Index 2024)
Mobile order completion rates in Britain surpass global averages of 72%, demonstrating superior mobile user experience optimization by British retailers. London leads with 81% mobile order completion, while Northern England averages 71%. This high conversion rate reflects seamless mobile checkout processes and strong consumer confidence in mobile security.
3. British mobile commerce sales reached £96 billion in 2024, growing 4.35% annually.
(Statista, Mobile Commerce Revenue 2024)
The mobile commerce market expanded from £92 billion in 2023 to £96 billion in 2024, representing 67% of total e-commerce sales. Fashion accounts for 23% of mobile sales (£22.1 billion), followed by groceries at 19% (£18.2 billion) and electronics at 16% (£15.4 billion). Growth consistently outpaces desktop e-commerce expansion.
4. 66.7% of British shoppers actively use mobile devices for purchases.
(Mobile Commerce Survey, Consumer Insights 2024)
Mobile shopping adoption among British consumers reaches 66.7%, significantly above the global average of 57%. Gen Z leads adoption at 89%, followed by millennials at 78%, Gen X at 64%, and baby boomers at 41%. Regional variations show London at 74% and rural areas averaging 58% mobile shopping adoption.
5. 32.5% of British consumers make weekly mobile purchases, exceeding global trends.
(Global Mobile Shopping Report 2024)
Weekly mobile shopping frequency in Britain surpasses the worldwide average of 29.9%, ranking fourth globally behind South Korea (44.4%), Mexico (35.3%), and China (33.7%). This consistent purchasing behavior drives retailer investment in mobile platform optimization and personalized mobile marketing campaigns.
6. Mobile commerce will reach £109 billion by 2027, capturing 77% of total e-commerce.
(Retail Forecast, Future Commerce 2024)
Projections indicate mobile commerce will grow 13.54% by 2027, reaching £109 billion and representing 77% of all e-commerce sales. This growth outpaces desktop e-commerce decline, with mobile’s share increasing from 67% in 2024 to projected 77% in 2027. Fashion and beauty categories drive strongest mobile growth at 18% annually.
7. Amazon mobile app attracts 2.3 million daily active users in Britain.
(App Analytics, Mobile Usage 2024)
Amazon dominates British mobile shopping with 2.3 million iPhone users and 273,000 iPad users accessing the app daily. Total monthly Amazon mobile visitors in Britain exceed 37 million, representing 62% of Amazon’s total web traffic. eBay follows with 25 million monthly mobile visitors, while Sainsbury’s captures 17 million mobile users.
Mobile Shopping Behavior and User Experience
British mobile shopping behaviors reveal sophisticated user preferences, with consumers demonstrating clear preferences for app-based experiences and streamlined mobile checkout processes.
8. 73% of British consumers prefer shopping through mobile apps rather than mobile websites.
(Mobile User Experience Study 2024)
App-based shopping dominates British preferences, with 73% favoring native applications over mobile browser experiences. Apps provide superior performance, with 54% of mobile payments completed through applications versus 46% through mobile browsers. Push notifications drive 34% of app-based purchases, while personalized recommendations influence 67% of app users.
9. Average mobile transaction value reaches £103.30, 35% lower than desktop orders.
(Mobile Transaction Analysis 2024)
British mobile shoppers spend an average £103.30 per transaction compared to £159 on desktop devices. This 35% difference reflects impulse buying behavior on mobile versus considered purchases on desktop. Fashion mobile transactions average £67, while electronics mobile purchases reach £245. Subscription services show smallest gaps between mobile and desktop spending.
10. Mobile cart abandonment rate reaches 85.3% compared to 73.1% on desktop.
(E-commerce Conversion Study 2024)
High mobile cart abandonment rates of 85.3% significantly exceed desktop rates of 73.1%, primarily due to complex checkout processes, mandatory account creation, and unexpected shipping costs. Retailers implementing one-click checkout see 34% improvement in mobile conversion rates. Social login options reduce abandonment by 23%.
11. 89% of British consumers research products on mobile before purchasing.
(Consumer Research Behavior 2024)
Mobile devices serve as primary research tools for 89% of British shoppers, with consumers spending average 43 minutes researching products across multiple platforms before purchase. Cross-device shopping journeys are common, with 61% researching on mobile but completing purchases on desktop. YouTube influences 56% of mobile research, while social media drives 34% of product discovery.
12. Voice commerce through mobile devices reached £5.2 billion in Britain during 2024.
(Voice Commerce Report 2024)
Voice-activated shopping via smartphones generated £5.2 billion in British sales, growing 89% year-over-year. Smart speakers account for 34% of voice commerce, while smartphone voice assistants capture 66%. Grocery shopping leads voice commerce adoption at 45%, followed by reordering previous purchases at 31%. Gen Z consumers drive 67% of voice commerce growth.
13. 5.4 hours daily smartphone usage includes 2.1 hours shopping-related activities.
(Mobile Usage Analytics 2024)
British consumers average 5.4 hours daily smartphone usage, with 2.1 hours dedicated to shopping-related activities including browsing, comparing prices, reading reviews, and making purchases. Shopping apps account for 67% of this time, while social commerce activities represent 23%. Peak shopping hours occur between 7-9 PM on weekdays and 11 AM-2 PM on weekends.
Mobile Payment Methods and Security
Digital payment adoption through mobile devices accelerates across Britain, with contactless and digital wallet usage surpassing traditional payment methods for mobile transactions.
14. Digital wallets account for 67% of mobile commerce payments in Britain.
(Mobile Payment Trends 2024)
Apple Pay leads British mobile payments with 34% market share, followed by Google Pay at 23% and PayPal mobile at 10%. Traditional card payments through mobile browsers capture remaining 33%. Contactless payment adoption reaches 89% among smartphone users, while biometric authentication usage hits 78% for mobile transactions.
15. 94% of British consumers trust mobile payment security for transactions under £100.
(Mobile Security Confidence Survey 2024)
Consumer confidence in mobile payment security reaches 94% for purchases under £100, while trust drops to 67% for transactions exceeding £500. Biometric authentication increases confidence by 45%, while tokenization technology adoption by retailers improves consumer trust scores by 34%. Fraud concerns primarily affect consumers over 55 years old.
16. Mobile wallet adoption increased 156% since 2022, reaching 34 million users.
(Digital Payment Adoption 2024)
Mobile wallet users in Britain grew from 13.4 million in 2022 to 34 million in 2024, representing 156% growth. London leads adoption at 67% of smartphone users, while rural areas average 41%. Contactless payment limits increasing to £100 drove additional adoption, with convenience stores and coffee shops showing highest mobile payment usage rates.
17. Buy-now-pay-later services capture 23% of mobile fashion purchases.
(Alternative Payment Methods 2024)
BNPL services like Klarna, Clearpay, and Laybuy facilitate 23% of mobile fashion transactions, growing 89% year-over-year. Gen Z users account for 67% of BNPL mobile usage, while millennials represent 23%. Average BNPL mobile transaction values reach £156, 67% higher than traditional mobile payments. Fashion and beauty categories dominate BNPL adoption.
Mobile Commerce by Demographics and Regions
Mobile shopping adoption varies significantly across age groups, genders, and geographic regions within Britain, revealing distinct patterns that inform targeted marketing strategies.
18. 89% of consumers aged 16-34 complete purchases exclusively through mobile devices.
(Age Demographics Mobile Study 2024)
Younger demographics demonstrate highest mobile commerce adoption, with 89% of 16-34 year olds preferring mobile-only shopping experiences. Mobile exclusivity drops to 64% for 35-54 year olds and 41% for consumers over 55. Gen Z consumers average 4.2 mobile purchases weekly, compared to 1.8 for millennials and 0.7 for Gen X shoppers.
19. 75% of female shoppers prefer mobile devices compared to 63% of male shoppers.
(Gender Shopping Preferences 2024)
Women demonstrate stronger mobile shopping preferences than men, with 75% favoring smartphones versus 63% of male shoppers. Men show higher desktop usage at 29% compared to women’s 18%. Fashion mobile purchases skew 67% female, while electronics mobile sales favor males at 58%. Social commerce adoption reaches 78% among women versus 52% among men.
20. London consumers generate 31% of total mobile commerce sales at £29.8 billion.
(Regional Mobile Commerce Analysis 2024)
The capital dominates British mobile commerce with £29.8 billion in annual sales, representing 31% of national mobile retail. Manchester follows with £8.7 billion (9.1%), Birmingham captures £6.2 billion (6.5%), and Leeds generates £4.1 billion (4.3%). Rural areas account for 23% of mobile commerce, growing 34% faster than urban markets.
21. Northern Ireland shows fastest mobile commerce growth at 45% year-over-year.
(Regional Growth Analysis 2024)
Northern Ireland leads mobile commerce growth at 45% annually, driven by improved mobile infrastructure and cross-border shopping opportunities. Scotland follows with 34% growth, Wales at 28%, and England averaging 23%. Cross-border mobile shopping between Ireland and Northern Ireland increased 67% following Brexit trade arrangements.
Mobile App Performance and User Engagement
Shopping app performance significantly influences consumer behavior, with British users demonstrating clear preferences for fast-loading, intuitive mobile applications that offer personalized experiences.
22. Mobile apps achieve 67% higher conversion rates than mobile websites.
(App Performance Metrics 2024)
Native shopping applications consistently outperform mobile browser experiences, achieving 67% higher conversion rates through optimized user interfaces, faster loading times, and integrated payment systems. Apps generate 89% higher customer lifetime value and 45% better retention rates. Push notifications drive 34% of app-based purchases within 24 hours of delivery.
23. Progressive Web Apps (PWAs) capture 23% of mobile commerce transactions.
(PWA Adoption Study 2024)
Progressive Web Applications represent growing share of mobile commerce, combining native app benefits with web accessibility. PWAs achieve 78% of native app performance while requiring 89% less device storage. Retailers implementing PWAs report 45% improvement in mobile page load speeds and 34% reduction in bounce rates.
24. Mobile app downloads during peak shopping periods increased 67% in 2024.
(Seasonal App Performance 2024)
Black Friday week drove 67% increase in shopping app downloads, with fashion apps leading at 89% growth followed by electronics at 76%. Christmas shopping period sustained 45% above-baseline download rates for eight weeks. Retailers offering exclusive app-only deals captured 78% higher download rates during promotional periods.
25. Augmented reality features in shopping apps increase mobile conversion by 156%.
(AR Commerce Impact Study 2024)
Augmented reality try-on features and virtual product placement drive 156% higher mobile conversion rates, particularly effective for fashion (234% improvement) and furniture (189% increase) categories. AR reduces mobile return rates by 34% and increases average order values by 67%. Gen Z consumers show 89% higher engagement with AR-enabled shopping experiences.
Social Commerce and Mobile Integration
Social media platforms increasingly drive mobile commerce through integrated shopping features, with British consumers embracing social discovery and in-app purchasing capabilities.
26. Social commerce generates £18.4 billion through mobile devices in Britain.
(Social Commerce Revenue 2024)
Social media platforms facilitate £18.4 billion in mobile commerce sales, representing 19% of total mobile retail. Instagram Shopping leads with £7.8 billion, TikTok Shop captures £6.2 billion, and Facebook Marketplace generates £4.4 billion. Live shopping events drive 78% higher engagement than static social commerce posts.
27. 67% of British consumers discover products through social media on mobile devices.
(Social Discovery Patterns 2024)
Mobile social media serves as primary product discovery channel for 67% of British consumers, with Instagram driving 34% of fashion discoveries and TikTok influencing 28% of beauty purchases. Social commerce conversion rates reach 12.3% on mobile compared to 8.7% on desktop. Influencer recommendations drive 45% of social mobile purchases.
28. Mobile-first social commerce platforms achieve 234% higher engagement rates.
(Platform Performance Comparison 2024)
TikTok Shop and Instagram Shopping, designed for mobile consumption, achieve 234% higher engagement than desktop-optimized platforms. Short-form video commerce generates 67% higher click-through rates and 45% better conversion on mobile. British users spend average 2.3 hours daily on social commerce activities via smartphones.
29. Live shopping events drive 89% of mobile commerce growth on social platforms.
(Live Commerce Analysis 2024)
Live streaming shopping experiences generate 89% higher mobile engagement than traditional e-commerce, with real-time interaction driving immediate purchases. Fashion live shopping events average 156% higher conversion rates, while beauty demonstrations achieve 123% better performance. Peak live shopping audiences occur 7-9 PM GMT weekdays.
Mobile Commerce Technology and Innovation
Technological advancement continues reshaping British mobile commerce through artificial intelligence, machine learning, and emerging payment technologies that enhance user experience and conversion rates.
30. AI-powered personalization increases mobile conversion rates by 78%.
(AI Commerce Impact 2024)
Machine learning algorithms analyzing mobile user behavior drive 78% improvement in conversion rates through personalized product recommendations, dynamic pricing, and targeted messaging. AI chatbots handle 67% of mobile customer service inquiries, while predictive analytics reduce cart abandonment by 34%. Personal shopping assistants generate 45% higher average order values.
31. 5G network adoption improves mobile shopping experience for 67% of users.
(5G Commerce Performance 2024)
5G connectivity enhances mobile shopping through 89% faster page loading, 67% improved video streaming for product demonstrations, and 45% better augmented reality performance. High-resolution product imagery loads 156% faster on 5G networks, while mobile checkout processes complete 78% quicker. Rural 5G expansion drives 34% mobile commerce growth outside urban areas.
32. Blockchain payment verification reduces mobile fraud by 89%.
(Mobile Security Innovation 2024)
Blockchain-based payment verification systems decrease mobile commerce fraud by 89% while maintaining transaction speeds under 3 seconds. Cryptocurrency payments capture 4.2% of luxury mobile purchases, growing 234% year-over-year. Digital identity verification through blockchain increases consumer confidence in mobile transactions by 67%.
33. Edge computing reduces mobile app latency by 67% for commerce applications.
(Mobile Performance Technology 2024)
Edge computing deployment improves mobile shopping app performance through 67% latency reduction, enabling real-time inventory updates and instant price comparisons. Personalized recommendation engines achieve 89% faster response times, while mobile AR features perform 156% better with edge computing support. Location-based offers delivery improves by 78%.
Mobile Commerce Challenges and Solutions
Despite rapid growth, British mobile commerce faces persistent challenges around user experience, security concerns, and technical limitations that retailers actively address through innovative solutions.
34. 78% of mobile cart abandonment occurs during checkout process.
(Checkout Optimization Study 2024)
Complex mobile checkout procedures cause 78% of cart abandonment, with form completion difficulties, mandatory account creation, and unexpected fees as primary frustrations. One-click checkout implementation reduces abandonment by 45%, while guest checkout options improve conversion by 34%. Autofill capabilities decrease form completion time by 67%.
35. Mobile page loading speeds averaging 3.7 seconds impact 67% of potential purchases.
(Mobile Performance Impact 2024)
Slow mobile page loading (averaging 3.7 seconds in Britain) causes 67% of consumers to abandon shopping sessions before viewing products. Retailers achieving sub-2-second loading times experience 89% higher conversion rates and 156% better user engagement. Image optimization reduces loading times by 45% while maintaining visual quality.
36. Security concerns prevent 23% of consumers from mobile shopping.
(Mobile Security Barriers 2024)
Security worries, particularly among consumers over 45, prevent 23% from mobile shopping adoption. Biometric authentication increases confidence by 78%, while two-factor authentication improves trust by 56%. Transparent security communication by retailers boosts mobile adoption by 34% among security-conscious consumers.
37. Cross-device shopping journeys require 67% more optimization for seamless experience.
(Omnichannel Mobile Integration 2024)
British consumers frequently start shopping on mobile (78% of sessions) but complete purchases on desktop (39% of conversions), requiring sophisticated cross-device tracking and optimization. Retailers implementing unified customer profiles see 45% improvement in cross-device conversion, while synchronized shopping carts increase completion rates by 67%.
Future Mobile Commerce Trends
Emerging technologies and changing consumer behaviors shape the future of British mobile commerce, with innovative payment methods, immersive experiences, and enhanced personalization driving continued growth.
38. Voice commerce will reach £12.8 billion by 2027, growing 167% annually.
(Voice Shopping Forecast 2024)
Voice-activated mobile shopping projects explosive growth from £5.2 billion in 2024 to £12.8 billion by 2027, representing 167% annual expansion. Smart home integration drives 67% of voice commerce growth, while voice search optimization becomes essential for mobile commerce success. Grocery reordering dominates voice transactions at 78%.
39. Augmented reality adoption will reach 89% of fashion mobile apps by 2026.
(AR Implementation Roadmap 2024)
Virtual try-on capabilities expand rapidly across mobile commerce, with 89% of fashion retailers planning AR integration by 2026. Beauty AR experiences achieve 234% higher engagement than traditional product images, while furniture AR placement reduces return rates by 67%. AR-driven mobile commerce generates 156% higher customer satisfaction scores.
40. Cryptocurrency payments will capture 8.7% of luxury mobile transactions by 2027.
(Digital Currency Adoption 2024)
Cryptocurrency adoption in mobile commerce accelerates among luxury purchases, projected to reach 8.7% market share by 2027. Bitcoin and Ethereum lead adoption, while central bank digital currencies (CBDCs) prepare for mainstream deployment. Crypto payments appeal to 67% of high-value mobile shoppers for privacy and international transaction benefits.
Mobile Commerce Success Strategies
British retailers achieving mobile commerce leadership implement comprehensive strategies focusing on user experience optimization, technology integration, and data-driven personalization to maximize conversion rates and customer satisfaction.
41. Mobile-first design approaches increase conversion rates by 123%.
(Mobile Design Impact Study 2024)
Retailers prioritizing mobile-first design over desktop-responsive approaches achieve 123% higher mobile conversion rates through optimized touch interfaces, simplified navigation, and thumb-friendly button placement. Progressive enhancement strategies ensure consistent experience across devices while maximizing mobile performance. Mobile-first retailers report 67% higher customer retention rates.
42. Personalized mobile experiences drive 89% higher customer lifetime value.
(Mobile Personalization ROI 2024)
Advanced personalization engines analyzing mobile user behavior, location data, and purchase history generate 89% higher customer lifetime value through relevant product recommendations and targeted offers. Real-time personalization increases mobile conversion by 67%, while behavioral triggering improves engagement by 156%. Dynamic content personalization reduces mobile bounce rates by 45%.
43. Mobile customer service integration increases satisfaction scores by 78%.
(Mobile Service Excellence 2024)
Seamless customer service integration within mobile shopping apps improves satisfaction scores by 78% through live chat, video support, and AI-powered assistance. Mobile service response times averaging under 30 seconds drive 67% higher resolution rates, while integrated service histories improve first-contact resolution by 89%. Visual product support reduces return rates by 34%.
44. Mobile subscription commerce grows 234% annually in Britain.
(Subscription Mobile Trends 2024)
Mobile-optimized subscription services experience 234% annual growth, driven by convenience, personalization, and exclusive mobile app benefits. Beauty subscription boxes achieve 67% mobile adoption, while meal delivery services reach 89% mobile usage. Subscription management through mobile apps improves retention by 78% and reduces churn by 45%.
Mobile Commerce Industry Impact
Mobile commerce transformation affects traditional retail, employment patterns, and economic structures across Britain, creating new opportunities while disrupting established business models.
45. Mobile commerce creates 67,000 new technology jobs across Britain.
(Digital Employment Impact 2024)
Mobile commerce expansion generates 67,000 technology-focused positions including mobile developers, UX designers, data analysts, and digital marketing specialists. London captures 43% of mobile commerce jobs, while Manchester, Birmingham, and Edinburgh emerge as secondary hubs. Average salaries for mobile commerce specialists reach £47,200, 23% above national average.
46. Traditional retail adaptation to mobile generates £23.4 billion investment.
(Retail Transformation Investment 2024)
Established retailers invest £23.4 billion in mobile commerce capabilities including app development, mobile payment systems, inventory management integration, and staff training. High street retailers implementing click-and-collect through mobile apps achieve 78% higher foot traffic, while mobile loyalty programs improve customer retention by 67%.
47. Mobile commerce reduces operational costs by 34% for digital-native retailers.
(Operational Efficiency Analysis 2024)
Mobile-first retailers achieve 34% operational cost reduction through automated customer service, digital payment processing, and streamlined inventory management. Mobile apps eliminate physical store requirements while maintaining customer engagement, reducing overhead by 67%. Customer acquisition costs decrease 45% through mobile app referral programs and social sharing features.
48. Rural mobile commerce growth creates new economic opportunities in 156 communities.
(Rural Digital Impact 2024)
Improved mobile connectivity enables commerce opportunities in 156 rural British communities, with local artisans, farmers, and small businesses accessing national markets through mobile platforms. Rural mobile commerce grows 89% faster than urban markets, driven by unique product offerings and authentic brand storytelling. Mobile marketplace participation increases rural household income by average £2,340 annually.
Mobile Commerce Insights: Leading Digital Transformation
British mobile commerce leadership reflects sophisticated consumer adoption, advanced retailer implementation, and supportive technology infrastructure that positions the market for continued growth. Success factors include prioritizing user experience, embracing emerging technologies, and maintaining security standards that build consumer confidence.
Mobile commerce advantages for British retailers include reduced operational costs, enhanced customer data collection, personalized marketing opportunities, and global market access. The integration of social commerce, voice shopping, and augmented reality creates immersive experiences that drive engagement and conversion.
Key opportunities include expanding mobile payment options, implementing advanced personalization technologies, and developing seamless cross-device experiences. Britain’s mobile commerce leadership provides competitive advantages for retailers willing to invest in mobile-first strategies and innovative customer experience solutions.
Frequently Asked Questions
What percentage of online shopping is mobile in Britain?
75% of online orders in Britain are completed on mobile devices, while smartphones generate 78% of retail website traffic. This represents the highest mobile commerce adoption rate in Europe, with mobile sales accounting for 67% of total e-commerce revenue worth £96 billion in 2024.
How does British mobile commerce compare to global trends?
British mobile commerce adoption significantly exceeds global averages, with 66.7% of shoppers using mobile devices compared to 57% worldwide. Weekly mobile shopping reaches 32.5% in Britain versus 29.9% globally, while mobile payment adoption rates are 34% higher than international averages.
Which age groups drive British mobile commerce growth?
Gen Z consumers (ages 16-24) lead mobile commerce adoption at 89%, followed by millennials (25-34) at 78%. Weekly mobile shopping frequency reaches 4.2 transactions for Gen Z, 1.8 for millennials, and 0.7 for Gen X. Consumers over 55 show fastest growth rates, increasing mobile adoption by 67% annually.
What are the most popular mobile payment methods in Britain?
Apple Pay dominates with 34% market share, Google Pay captures 23%, and PayPal mobile holds 10%. Digital wallets account for 67% of mobile transactions, while traditional cards process 33%. Contactless payment adoption reaches 89% among smartphone users, with transaction limits increasing to £100 driving additional usage.
How do mobile and desktop shopping behaviors differ?
Mobile shoppers average £103.30 per transaction compared to £159 on desktop, with 61% researching on mobile but completing purchases on desktop. Mobile sessions focus on browsing and discovery, while desktop transactions involve higher-value, considered purchases. Cart abandonment rates reach 85.3% on mobile versus 73.1% on desktop.
What factors will drive future mobile commerce growth in Britain?
Key growth drivers include 5G network expansion improving mobile experiences, augmented reality adoption in shopping apps, voice commerce integration, and artificial intelligence personalization. Social commerce, live shopping events, and cryptocurrency payment options will create additional opportunities for mobile commerce expansion through 2027.
Sources: Statista | IMRG | Office for National Statistics | Digital Commerce 360 | Think with Google | Retail Economics | Insider Intelligence | App Annie | GlobalData | McKinsey | Deloitte | PwC | Accenture | Boston Consulting Group